Uttar Pradesh Tourism Department Holds Strategic Meeting

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In April 2025, the Utta  enhancing the state's tourism landscape by leveraging its rich cultural heritage and modernizing infrastructure to attract both domestic and international travelers The department outlined plans to showcase Uttar Pradesh's diverse tourism offerings at major global travel marts, including the Arabian Travel Market in Dubai and events in France, Japan, the UK, and more. These initiatives aim to position the state as a premier destination for cultural and spiritual tourism. Key strategies discussed included the promotion of iconic cities like Ayodhya, Varanasi, and Mathura, as well as lesser-known destinations such as Mirzapur and Hastinapur. The department emphasized the importance of sustainable tourism practices and the integration of technology to enhance visitor experiences. Key strategies discussed included the promotion of iconic cities like Ayodhya, Varanasi, and Mathura, as well as lesser-known destinations such as Mirzapur and Hastinapur. The department emphasized the importance of sustainable tourism practices and the integration of technology to enhance visitor experiences.